Privacy policy: Protecting your personal data | blue


1. General

blue Entertainment AG, Maschinenstrasse 10, 8005 Zurich (hereinafter «blue» or «we") processes within the scope of its services and offers in the business area of "blue+» (pay-TV, on-demand offers, online services, blue Cinema etc.) personal data. blue is part of the Swisscom Group. blue always endeavours to process all personal data collected and processed within the scope of its services and offers in accordance with the applicable legal provisions on data protection and, in particular, to ensure the confidentiality of such data.

This data protection declaration ("declaration") describes the way in which we process your personal data, insofar as processing is not obvious and the applicable data protection law requires information. In addition to services and offers from blue for which explicit reference is made to this declaration, this also applies to the processing of data when you use our online services (for example, Swisscom blue social media channels and apps with Swisscom blue offers), use our customer centre or contact us via the contact form.

Personal data is any data and information relating to an identified or identifiable individual. In addition to (i) your contact details such as name, telephone number, postal address or e-mail address and other details which you provide to us or our distribution partners, for example, when registering, when obtaining services or offers (for example, when concluding a subscription contract or when purchasing or renting on-demand offers) or when participating in competitions or surveys and the like, this may also include the following (ii) the IP address, which we register when you visit our online services and combine with further information such as the pages called up and reactions to offers displayed on our online services, or (iii) the (usage) data etc. generated when you use our services and offers.

If you already use services or offers of blue, this declaration also refers to personal data of you collected by or for blue in the past and already stored by blue, which we can link and process with personal data collected in the future.

No warranty is assumed for the websites and offers of third parties - in particular also with regard to compliance with the data protection provisions by the operators of such third-party websites and offers - irrespective of whether such websites and offers refer to the blue online services or whether they are linked from the blue online services to third-party websites or offers.

blue recommends that you check the respective data protection declarations if you disclose personal data to third-party websites and offers.

2. Processing of data for the provision of services and processing of contracts

blue collects, stores and processes personal data to the extent that this is necessary or useful for the management of the customer relationship, the provision of its services and offers or online services, the execution of contracts (for example subscription contracts or the purchase or rental of Swisscom blue On Demand offers), invoicing and the enforcement or defence of claims, answering questions and concerns, support in technical matters and the evaluation, improvement and new development of services and offers of blue. For these purposes, blue may also procure services from third parties and have personal data processed by these third parties.

3. Data processing for marketing purposes

We process your personal data for marketing purposes such as general and personalised customer communication, general and personalised adaptation of services and offers as well as for market and competitive analyses of blue, Entertainment Programm AG, companies of the Swisscom Group and selected business partners (for further information on the disclosure of data, please refer to section 5).

3.1 Data processed for marketing purposes

Data disclosed by you within the framework of the contractual relationship as well as data about your use of our services, offers and our online services, insofar as this data is personal:

  • Identification and contact data such as surname, first name; gender; age, date of birth; postal address; telephone number, e-mail address; customer number, etc.
  • Contract and subscription data such as date, type, content, duration of contracts and subscriptions, etc.
  • Customer activity data regarding our services and offers that you use; the nature and extent of your usage; customer preferences; customer service information, etc.
  • Online data such as the time of accessing our online services; the name of our websites accessed; the IP address of your computer or mobile device; the device ID of your computer or mobile device; the address of the website from which you came to our websites; information provided in forms, clicking behaviour on our websites and in emails/newsletters as well as the way in which our services and offers are used and usage data relating to the blue online services. Services for mobile devices; use of Swisscom blue pages on social networks, etc.

Data obtained from third parties:

  • Data obtained from other Swisscom Group companies, e.g. usage data from your use of Swisscom's online services.
  • From Data suppliers and address dealers obtained personal details, in particular contact information.
  • Online data obtained from third party website operators and online networks such as browsing behaviour on third party websites and interests.

Formation of customer segments and profiles:

We create customer segments or customer profiles so that we can provide you with individualised, targeted advertising or offers that are better tailored to your customer needs, as well as for market and competition analyses. To do this, we link and analyse the data relevant for our marketing purposes. To create the customer segments or customer profiles, data from databases of other business areas of blue, Swisscom and Entertainment Programm AG may also be used and the created customer segments or customer profiles may also be processed by these business areas and Entertainment Programm AG and used for marketing purposes.

3.2 Disclosure of personal data to third parties

We may share your personal data processed for marketing purposes with Entertainment Programm AG and companies in the Swisscom Group for their own use for marketing purposes and for market and competitive analysis.

blue may also pass on personal data processed about you to third parties for its own marketing purposes, for example for market research and competition analyses or to carry out marketing measures as commissioned.

These third parties may contact you for marketing purposes.

3.3 Notifications

You can choose at any time which notifications (offers, newsletters, etc.) you receive from us. At the bottom of each notification you will find an unsubscribe link in the message. You can use this to adjust your settings or to communicate your preferences to our customer service (see point 11 for the relevant contact information).

4. Passing of data

In addition to the disclosures explained in the above provisions, we may process your personal data and disclose it to third parties where necessary or appropriate to comply with or verify compliance with applicable laws and regulations and to respond to requests from competent authorities.

In addition, we may process personal data within the scope of commissioning debt collection service providers or for the purpose of checking customer creditworthiness and make it accessible to our service providers.

We may also disclose personal data to or obtain personal data from third parties in connection with indications of unlawful use of services and offers, to the extent that this is appropriate to detect, prevent or remedy fraudulent or abusive use of services and offers of blue or third parties, and also in connection with proceedings in which we are involved and with the purchase or sale of assets (if personal data must be disclosed for this purpose).

We assume that no special confidentiality interests conflict with the disclosures mentioned in this privacy statement. If you believe that a particular disclosure would affect any particular interests, please let us know.

5. Data processing by commissioned third parties

In order to provide its services and offers, blue also relies on service providers who may receive personal data or access blue's systems in the course of their contract performance, for example in the provision of hosting or maintenance services, analysis services for our website (you will find further details on this in sections 7 and 8), other IT services and consulting and other services.

6. Data disclosure abroad

The recipients of data are not only located in Switzerland. This also applies in particular to service providers that we use for the processing of personal data and their subcontractors. These have locations both in Switzerland and outside, in the EU or the EEA, but also in other countries around the world. Not all of these countries have adequate data protection. In this case, we ensure adequate protection by, for example, concluding so-called EU Model Clauses with the recipients, which you can find here . These are contractual clauses that are binding on the recipients. These are contractual clauses introduced by the European Commission to provide adequate protection for personal data in cross-border transfers. In certain cases, we may transfer data in accordance with data protection requirements even without such contracts, e.g. if you have consented to the relevant disclosure or if the disclosure is necessary for the performance of the contract, for the establishment, exercise or enforcement of legal claims or for overriding public interests.

7. Cookies and similar technologies

With technologies such as cookies or pixel tags (hereinafter collectively "cookies"), we can collect data that may be personal, especially if you have registered with us. In this case, we may combine the registration data with the information from the use of cookies and process it on a personal basis. The above information, in particular regarding our processing purposes and the disclosure of personal data, also applies to this data and its use by us and the service providers for our website.

7.1 What are cookies?

Cookies are small files that are stored on your computer or mobile device when you visit or use our websites. Cookies store certain settings about your browser and data about exchanges with the website via your browser. When a cookie is activated, it is assigned an identification number (cookie ID) that identifies your browser and allows the information contained in the cookie to be used.

We use temporary session cookies that are automatically deleted from your computer or mobile device at the end of the browser session.

In addition, we also use permanent cookies. These remain stored on your computer or mobile end device after the end of the browser session. Depending on the type of cookie, these permanent cookies remain stored on your computer or mobile device for between one month and ten years and are automatically deactivated after the programmed time has expired.

7.2 What are Pixel Tags?

blue's websites may also contain pixel tags. Pixel tags are usually invisible image elements that are retrieved from the server via a coded link and thereby collect information about the user data on websites.

7.3 What data is collected?

Cookies record usage information such as the date and time of accessing our websites, the name of the website visited, the IP address of your terminal device and the operating system used. Cookies also provide information, for example, about which website you came to our websites from. We can also use cookies to track the topics you research on our websites. Pixel tags also collect information about which of our pages you have accessed, i.e. your usage behaviour.

7.4 Why do we use cookies?

The cookies we use are used to enable various functions on our websites. Cookies help, for example, to save your language preferences or an order process for a pay TV subscription across different pages of an internet session. The use of cookies also enables us to record and analyse the usage behaviour of visitors to our websites. This enables us to make our websites more user-friendly and effective and to make your visit to our websites as pleasant as possible. In addition, we can display information on the websites that is specifically tailored to your interests.

We also use cookies to optimise our advertising. Cookies allow us to present you with advertisements, special services and offers that may be of particular interest to you based on your use of our websites. Our aim is to make our websites as attractive as possible for you and to show you advertising that matches your presumed areas of interest.

7.5 Third-party cookies

The cookies stored on your computer or mobile device may also come from independent third parties such as advertising partners or internet service providers, as mentioned above. This allows our partner companies to target you with individualised advertising and measure its impact.

Our advertising partners only receive access to data based on an identification number (cookie ID / pixel tag ID), but no information that is directly personal to them. However, they can at most identify you if you have registered with the corresponding provider.

8. Web analysis and tracking technologies

blue uses Google Analytics, a web analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA, USA) and Google Ireland Ltd (Google Building Gordon House, Barrow St, Dublin 4, Ireland ("Google"). Google Analytics uses cookies and other technologies to collect usage data. This data (including IP address) may be transmitted to and stored by Google on servers in the United States. Google uses this data to evaluate the use of our websites, compile reports on website activity for blue and provide other services related to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Information on the data protection of Google Analytics can be found here .

We also use so-called re-targeting technologies on our websites. This allows us to target users of our websites with advertisements on third-party websites. The display of advertisements on websites is based on cookies in your browser, a cookie ID and an analysis of previous usage.

9. On what basis do we use cookies and similar technologies?

We use cookies with your separate consent when you visit our website or another Swisscom Group website and click on «Accept». Excluded are absolutely necessary cookies, which we also use without consent. If you do not wish to consent to the use of other cookies, please click on «Settings» and save your own preferences. You can change your preferences at any time. Please note that your settings apply to all Swisscom Group websites in each case. You can also delete cookies on your computer or mobile device by using the corresponding function of your browser. Google Analytics can also be deactivated here with the available browser add-on.

10. Social Plugins

We use so-called social plugins on the blue websites. The plugins are recognisable by the logo of the respective social network.

When you click on the icon of a provider, your browser establishes a direct connection to the provider's servers. The content of the plugin is transmitted directly to your browser by the respective provider and integrated into the provider's social media platform. By integrating the plugins, certain information is transmitted to the provider and stored by the provider.

If you are not a member of the corresponding social networks, it is still possible that they will find out and save your IP address via the social plugin. If you are logged into one of the social networks, the provider can directly assign your visit to the blue websites to your personal profile in the social network. If you interact with the plugins, for example by clicking the «Post on Facebook» or «Tweet» button, the corresponding information is also transmitted directly to a server of the third-party provider and stored there. The information will also be published on the social network in question after an additional confirmation and will be made available to your contacts there. The purpose and scope of the data collection and the further processing and use of the data by the social plugin providers as well as your rights in this regard and setting options for protecting your privacy can be found in the data protection notices of the respective providers.

If you want to prevent the data collected via the blue websites from being assigned to your personal profile in the respective social network, you must log out of the respective social network before visiting the blue websites. You can also completely prevent the loading of the plugins with specialised add-ons for your browser such as «NoScript» ( or «Ghostery» (

11. Contact

If you have any questions or concerns regarding the processing of your data, please contact us as follows:


blue Entertainment Customer Service
Müllerenstrasse 3
8604 Volketswil

Telephone: 044 947 87 87

12. Your rights

You have certain rights, subject to the conditions and within the framework of the applicable data protection law, to request a copy of your personal data or to influence our processing of this data:

  • Information: You can request information about whether we process personal data about you, and if so, which data, and further information about our data processing.
  • Correction: You can have incorrect personal data corrected, incomplete data completed and the processing of your data restricted.
  • Deletion and objection: You can have personal data deleted and object to the processing of your data with effect for the future.
  • Data output and transfer: You also have the right to receive the personal data you have provided to us in a structured, common and machine-readable format, insofar as the corresponding data processing is based on your consent or is necessary for the performance of the contract.

You can adjust your cookie settings at any time via a link in the footer of the website. If you wish to exercise any of your other rights towards us, please feel free to contact us (section 11). As a rule, we will need to verify your identity (e.g. by means of a copy of your ID card).

You are also free to lodge a complaint against our processing of your data with the competent supervisory authority, in Switzerland the Federal Data Protection and Information Commissioner (FDPIC).

13. Applicability, duration and modification

This statement is for information purposes only and does not form part of any contract with you, even if a contract refers to this privacy statement. We reserve the right to amend and supplement this statement at any time and at our sole discretion.

blue Entertainment Ltd, August 2023